SAWSAW
Banana Ketchup, Bottled with Attitude
SAWSAW (Filipino for "to dip") gives the country's most unexpected condiment, a ketchup made purely from bananas. It's a brand as fun as the product itself.
The direction leans all the way into the delightful surprise: bold, a little cheeky, and proudly Filipino.
The direction leans all the way into the delightful surprise: bold, a little cheeky, and proudly Filipino.
The visual world is loud on purpose — hot-pink labels, banana-yellow and lime-green accents, and a chunky display wordmark built to pop on the shelf
Made with an AI-first workflow: label design using Kittl and campaign visuals generated in Nano Banana Pro, product and motion films in Seedance.